Black Hat Search Engine Optimisation
November 26, 2006Today I’m gonna talk about the topic of Black hat Search engine optimisation. Firstly lets define what is is all about:
“Black hat SEO is the practice of Search engine optimisation using methods which manipulate the Search engine guidelines.”
So what are some Black hat SEO tactics? Like white hat SEO the techniques are still divided into on page and off page optimisation. Below are some example of both.
On Page Black hat Optimisation
- CSS Spam
- White text on white backgrounds
- Door way Pages
- Repeated keywords
- Etc.
Off Page Black hat Optimisation
- Link farms
- Multiple sites
- Etc.
Two different sides to Black hat Optimisation, In my next articles you can find out more about each individual technique.
Neil Walker
Technical Director of SEO
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