Benefits of using the same company for Paid and Natural Search

At Just search we have 2 dedicated Internet marketing teams both for search engine optimisation (SEO), and Pay per Click Advertising (PPC). But what are the benefits of having your natural search and paid search campaign(s) run together within the same company? There are many reasons why you can benefit from this method including:

• Running keywords through SEO and PPC brings more traffic – Studies have revealed the interplay between paid and natural search on search results pages, and the best results have come from organisations using SEO and PCC, rather than one or the other
• SEO and PPC Interaction – This is especially true for newer sites, initially most of your traffic for your keywords will come through your PPC campaign(s), because SEO as we all know takes time. Once your natural listings have arrived, budget can then be transferred from your PPC campaign to SEO for certain areas. This can only happen if SEO and PPC teams are in constant communication, if the correct balance is achieved this can greatly increase your ROI (Return on Investment).
• Optimise high performing PPC keywords in natural search – After fully optimising your PPC campaigns for higher click through rates and conversions, use the information provided to transfer top performing keywords into your natural search campaign. You will already know which keywords are performing, therefore increasing your traffic.
• Optimise high performing SEO keywords in paid search – This again maximizes visibility for your website for a particular search term. Our SEO campaign will provide information as to which keywords are performing well naturally. If these keywords are not in your PPC campaign, add them, this will increase your websites visibility for a search term, hence increasing the chance of a click.
• Landing pages for PPC – Our SEO team at Just Search have a wealth of experience in designing web pages which are search engine friendly. Once your PPC campaign has been created, the landing page design and construction can be handed to our SEO team, who will ensure that it is designed to be fully search engine friendly. When complete these pages are then passed back to the PPC team, where they can be added into the campaign(s) and due to their design will obtain a higher quality score through Google, and increase the chance of a conversion.

At Just Search we realise the close relationship between search engine optimization and pay per click advertising, and believe that the key to a successful internet marketing campaign is to have these two technologies working hand in hand.

Regards

Paul
SEO programmer