Posts by Lianne

Everywhere we look, the media is talking about recession and how it is affecting businesses. At times like these, companies need to watch their expenditure and ensure their marketing budget is used wisely. Content can help your company survive.

By integrating articles and regular, fresh content into your website, it demonstrates to customers and visitors that you are an authentic company, that you have a regular presence and it encourages them to interact or make an enquiry with your company.

It is not likely that either you or your team have the inclination, the time and the necessary talent to do all of this work yourselves and so it is important to use experts who can do this on your behalf. Undoubtedly, you know your industry and business inside out and this needs to be translated into relevant content but this is difficult unless you know about search engine optimisation, have the dedication to do it regularly and have strong editorial skills.

The forthcoming recession, or the one that we are already in, depending on which newspaper you read, could be a tough downturn for our economy. Your marketing budget might be limited. Either way, you need to set in place an online marketing strategy to help connect you to quality traffic and prospects, and content is just one of the methods that should be used.

Lianne Wilkinson
Creative Advertising Manager

Many clients from niche industries believe that content is not applicable to their particular area. They look around their competitors’ sites, they don’t do it, so why should they?

Surely, this is all the more reason to start adding content to your site and build an unassailable lead before your competitors catch on?

If you think about it, if your site and your competitor’s site are both SEO-friendly and all the other parameters are the same, then the only thing separating the two sites is what is actually published on the site – the content.

By starting to publish content regularly now, you have the change to get in before your competitors and build an unassailable lead and a range of long tail keyword rankings before your competitors do.

If your area of expertise is in a niche industry and a difficult area to write, then all the more reason to publish regular content. Not only will it show readers of your website that you know what you’re talking about but your content will also be more likely to rank quickly for keywords that you had not even thought of targeting and that SEO alone would not be cost effective to do.

Real content is not about keyword stuffing, nor is it about simply adding pages to your website; it is about adding valuable content to your site and attracting visitors the right way.

Lianne Wilkinson
Creative Advertising Manager