Posts by Daniel Higginbotham

In this day and age where there is an overload of information, internet users don’t want to be spending their precious time searching around on the web for what they are looking for.

These impatient readers want to get the information fast and then move on to the next thing they have to do. This is what content writers need to bear this in mind when writing blog articles; you can’t assume people are going to read through masses and masses of text.

In the past, people may have been taught that patience is a virtue. Well, in the internet era, this is certainly more of a scarce commodity as most readers (unless they require in-depth information on a particular subject), do not have the inclination to scroll through chunks of text on one site, especially if there are plenty of alternatives available.

Fussy readers will show you no loyalty unless you have earned it and will soon move on to another website if their experience on your site is not what they had hoped. But attracting and retaining the interest of readers is indeed a challenge for all web writers, so you are not on your own.

With just seconds available to grab the attention of readers and a similarly short period of time for these website users to garner an understanding of the key points you are trying to get across, be sure to write with these readers in mind, making it easier for them to find the relevant information they are looking for. Do this by putting the most important points near the top of the page, while being clear and concise.

When you consider these things and ensure your website content is both interesting and relevant to your industry, you will have more of a chance to keep these impatient users on your website for longer – and hopefully gain many new customers for your products / services.

Daniel Higginbotham
Content Writer

There are many different reasons for deciding to write a blog. It is something that is certainly not just a tool for commercial purposes, and can be used to meet a variety of goals. However, if you do happen to own an e-commerce website and do wish to draw in traffic to your site in order to sell your products; then be careful.

When you are writing it is perfectly fine to write articles with the key purpose of getting the reader’s attention and bringing them to your site, but you should not use these posts as another opportunity to promote your products and services. This is something that should be done on other dedicated areas of the website, leaving the blog to act as a doorway to what you have to offer.

Readers are (generally) not stupid, so you shouldn’t think that they won’t notice all the sales spiel when you present them with further details on what you have to sell. This is not what the blog should be there for. People don’t like to be told what to do, so you need to offer them something of more value.

You need to therefore make more of an effort to present readers with useful and relevant articles on your industry, drawing them to your site, and leave the decision on whether to buy the products up to them. This should help to ensure your site receives a greater volume of search traffic and increases the chances of making further sales.

Daniel Higginbotham
Content Writer