Posts by Daniel Higginbotham

If your company depends on the business generated from your website – and let’s face it, most do to some extent nowadays – then the content you publish should be of paramount importance to you, as it is representative of all you stand for, in relaying your message and brand to your customers (and potential customers). Therefore, it is crucial that you don’t overlook this when spending a substantial amount of time and money creating the best-looking and most interactive website in your industry.

Your web content is the main reason users will visit your site and so your level of success can rise or fall depending on what is on your pages. If you want to remain in business and generate your fair share of site traffic, you need to remember that content is important and therefore should be considered very carefully.

To do this you may wish to provide interesting information about your products/services through a blog, becoming a strong resource for the latest news and happenings in your industry sector. You can also generate discussion on your blog and provide advice and guidance to your site’s users.

Think carefully about the quality (and quantity) of content on your site and you should start to notice a positive change in site traffic volumes, with users encouraged to visit your site on a regular basis.

Daniel Higginbotham
Content Writer

Using images in your articles is certainly not a requirement, but there are countless advantages to using them on your blog. By adding images to your articles you will find that more people will click through to your site from Google News if you have been accepted into it.

If your blog has been accepted into Google News then you should optimise the images in your articles so Google can pick them up more easily, allowing the image to appear next to your link in the search results. But in order to do this and to get the most benefit from your article, you should aim to meet the requirements set out by Google.

The main things you need to remember when adding images to your blog posts are:

• Try to use bigger images that are in proportion
• Place the images near the top of the screen to link the image with the topic covered
• Always save your images in the JPEG format
• Think about your keywords when describing your image

Keeping these factors in mind should help Google to pick up your images and you should hopefully notice an increase in your click through rate from results pages.

Daniel Higginbotham
Content Writer