Posts by Chris Hutchison

Designing and creating a website is easy. Making sure 100% of your visitors can correctly view the website as you intended it to look and run is a different matter entirely.

The most common mistake made is regarding web browsers. There are a lot of web browsers currently available on the internet, with 5 or so major ones; Internet Explorer, Opera, Firefox, Safari and Chrome.

If you view your website in Internet Explorer, it might look different in Safari due to the browsers having a different implementation of web standards. The best way to understand the problem is to imagine you are asked to build a garden shed and are handed a document which states how it should look finished. The method in which you get to the finished product can be different and it’s because of this that visual variations amongst browsers exist.

The easiest method of conquering the problem is to simply ignore the issue and assume your visitors use the same set up as you when browsing the website. This is a naive view of the problem and can potentially lead to lost sales if your site users cannot buy your products or services.

The best method would be to use tracking software, such as Google Analytics, to gauge the percentages of web browsers your visitors use. If the results show that a large selection of browsers is used to shop on your website, then you should cater to them all in order to maximize conversions.

Chris Hutchison
Web Developer / Designer

Well, you should blog for a number of reasons actually.

Google loves great content. And not only that, it loves great content in quantity.

If you refresh your homepage with new content every day, then Google is more inclined to visit your website, especially when you start to build PageRank.

More content also means more possibilities of long tail search traffic. To explain, let’s, for the sake of example, make a new website page or blog post about rabbit hutches. The website which contains this content is a pet shop and has now managed to add a new webpage containing keywords and information on rabbit hutches which Google will pick up on and add to its indexes. If there’s not much competition in the search results for the terms you wrote about, you might start to see your page rank on the first page, even more so if people link to you.

Another factor is the size of your website. If we are believed into thinking Google recognises the size and quantity of information on your website, the continual addition of content will help push you up the rankings, especially if you continue to update and maintain your website for a number of years.

So, in summary, it is always good to always look after your website and to keep adding to it over time with new features, information and tools – not just for Google, but also for your visitors!

Chris Hutchison
Web Developer / Designer