Are You Taking Full Advantage Of Google Analytics?

Many website owners these days use some sort of visitor tracking on their websites, and one of the most popular of these is Google Analytics.

If you’ve not yet heard of Google Analytics, it’s basically one of many tools the giant search engine has made available for free to webmasters. It allows you to track interesting data about the visitors to your site, such as the number of visitors, how they got to your website and much more.

So much more in fact, that many people don’t even realise it’s possible to track some of the data. A few examples of Google Analytics’ more advanced features:

• E-Commerce Tracking – in my opinion one of the most valuable features of Google Analytics if you have an online shop, e-commerce tracking allows you to see exactly how much each visitor to your site is worth.
• Site Search – if you have a search facility on your website, Google Analytics gives you the option of tracking what visitors are looking for on your website. This then allows you to make much more informed changes to your website that ensure it is working as efficiently as possible.
• Visitor Filtering – if you’re worried about skewing your analytics data by visiting your own website from home or work computer, Google Analytics actually has an option to ignore certain visitors or groups of visitors.
• External Link Tracking – by simply adding a small piece of code to external links on your page, you can see how often each one is clicked on by your visitors.

Rik
Head Of Web Development