Analysing Website Analytics - May 2, 2008

As an SEO professional part of my job entails setting up and analysing analytics on numerous websites, inevitably as with anything the more I use it the more it all makes sense. Analytics and eMetrics are very powerful SEO Tools to have at your disposal, although initially they can be very difficult to the untrained eye, even with all of the fancy Google API Charts, it’s pointless having this wealth of information if you don’t know how to decipher it.

If you know what to look for, not only can you identify eMetrics such as visitors, keywords and traffic sources, but you can also determine and identify traditional shopping habits by setting up and analysing landing pages, exit pages, goals and funnels. It is also possible to identify related products and offer the potential customer an opportunity to browse and purchase similar or popular products in that category, by providing a highly visible link rather than relying on them to search “build it and they will come” is a risky strategy. The Site Overlay tool is particularly useful to determine other popular visited sections within the website, this strategy can be very fruitful.

Another tool at your disposal is Google’s Website Optimiser, typically used in conjunction with Google analytics to determine exactly what layouts can work for your website, by totally eliminating the guess work involved by receiving unparalleled user feedback. Website Optimiser allows you to store different versions of the same page, offering different website layouts, also more commonly referred to A/B Testing, this strategy is very effective in finding out what leads to the most conversions and increases your site effectiveness, user friendliness and visitor satisfaction.

Vipul
SEO Programmer

Listen to this podcast

No Comments

No comments yet.

RSS feed for comments on this post
TrackBack URI

Leave a comment

You must be logged in to post a comment.