Adwords Display Ads Made Easy

Get the attention of your customers by using visually dynamic creative’s.  With a number of technologies available using video, flash and other technologies the Google content network is becoming even more effective.   The Google content network has over a million websites reaching more than 75% of unique web users in over 20 languages and in more than 100 countries.

With no designer necessary to put together Adwords Display Ads; you provide your own text, images or logo and format your ads with Google’s 40 professionally designed templates.

Firstly, decide where you would like your ads to be placed.  For this you can use either contextual or placement targeting.   Contextual Targeting is where you elect keywords that relate to the theme of your business.  The content theme of the website will dictate where your ads are viewed.   In Placement Targeting you chose the sites you wish your ad to be shown on.  There is a large variety of topics available allowing niche markets to be targeted like never before.

In the ‘Ad Variations’ tab and by using the ‘Display ad builder’ choose which ad best suits your business.  Adwords will then walk you through the process of customizing your own image ads.

Once you have designed your ads you can elect to bid on a pay per click (PPC) basis or cost per thousand impressions (CPM) which is mainly used to gain brand awareness.

You can closely monitor your success of your campaign through tracking conversions and by using the Placement Performance Report to see site by site performance data.  The combination of this information will enable you to make decisions to improve the effectiveness of your campaign and therefore increase ROI.

Tanasé Rivers – PPC Account Manager