Just Search Blog
Just Search Blog
Pay per click is well known for getting quick results, albeit in the long run possibly more expensive than search engine optimisation. This makes it ideal in certain scenarios where it has a great advantage over SEO.
New / Test Product Launches
If you need to promote a product quickly for a short period of time, such as seasonal products, then pay per click can be switched on and running in just 15 minutes and can be switched off whenever you’re ready. Similarly, if you want to test a new product to see how the market reacts, PPC is ideal for this.
Identify Keywords For SEO
There’s no point spending a lot of time and money getting a particular keyword into the top of the SERP’s, only to find that it doesn’t convert as well as another keyword. Use pay per click to discover the top converting keywords before you optimise them for SEO.
Increase Your Hold On The First Page
Once your keywords are on the first page of Google, don’t halt your pay per click campaign completely. Some users are instinctively drawn to the right of the page and some to the left, so if you have both areas covered, you’ll pick up more traffic. Similarly, it increases the trust in your brand if users can see you two or three times on the first page. It also stops your competitors from holding that place instead
It doesn’t have to be an ‘either or’ situation. Search engine optimisation and pay per click can work together as part of an overall online marketing strategy.
Lianne
PPC Account Manager
Web Design, Internet Marketing and Search Engine Optimisation (SEO) for the UK and World
Some users prefer to see PPC ads, about 30% so it is always running both PPC and SEO as some users will always opt for one over the other. With PPC you can also use attractive ad copy such as “Get 30% Off” which you cannot use in SEO. The only exception is highly competitive industries such as finance where it is very hard to mark a positive ROI from PPC.