We all now that there is no point spending the time and money on your website if its not going to “get found”, here is a list of factors that can help:
- Off line Advertising – Newspapers, Television and Radio are all external sources that can help your website to get found by advertising your brand, products and services.
- SEO – Using techniques which can help you get found in Search engines to drive traffic to your website.
- PPC / CPC using Google Adwords, Microsoft Adcentre, Yahoo or alternative. A very useful way of tracking you outgoings and reporting on your cost per conversion. A simple way to “Get Found” quickly.
- Social Networks – Allowing people to bookmark you site for other people with profiles in the social networks to also look at your site, create an interesting article and can give an increase in hits instantly if its popular.
- Banner Advertising – Paying for advertisements on forums or related sites is another good way to “Get Found” different sites work on different basis’s whether CPC, CPA and you can work out which become good sources of income.
Of course there are many more way than this to drive traffic to your site so look out for my next weeks article on 5 more ways to “Get Found”.
Neil
Head of Organic Search
