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In the last 24 hours we have had two instances of how people have got into trouble by using the Internet.

The first example is that of the Tottenham footballer Darren Bent. He was recently taken off a flight just before it departed to the far East for pre-season training. The reason for this was because he was going to be sold to another club, however, since then nothing has happened on that front. However, out of what appears to be frustration, @db10thetruth started tweeting about the situation. This in itself isn’t that uncommon, however using bad language and naming the chairman of the club was a questionable move! The twitter account has now been deleted but there is an investigation into whether this actually was Darren Bent or an imposter. I don’t think their is any doubt that it was him but, overall, this was an example of how Twitter can be bad for a person!

Secondly, is another incident that at the outset seems very unprofessional, but may have actually been very clever. The football club in question, Tranmere Rovers, is currently being sold by an American company. This week the Tranmere chairman was not very happy at seeing his club for sale on eBay.com! The people responsible for  selling the club has listed the club for $10,000,000. I don’t believe  they have done this as a marketing tactic, but it could have worked out as very good marketing. Before this came out this week, who knew the football club was even for sale? The listing has not been taken off despite the Tramere chairman voicing concerns of what has happened.

In return, the club has been plastered all over the Internet, the club has appeared in newspapers, news websites and on the TV. The exposure the club has got over this incident has been quite impressive. I’m sure if a potential buyer comes forward after all this and offers the figure they want, then has this been an example of the good rather than the bad of what the Internet can do for you. I’m just glad they offered free shipping!

Gary
Senior SEO Developer

‘The Marketing Mix’ (The Four P’s) is a very well known term that describes the strategic position of a product or service in the marketplace.

Although the Four P’s are normally associated with more conventional methods of marketing they should also be given due consideration when planning the internet marketing of products or services.

Product
• Product Variation
• Product Differentation
• Product Innovation
• Product Elimination

Price
• Cost Recovery Pricing
• Penetration Pricing
• Price Skimming

Place
• Distribution
• Direct Sales
• Indirect Sales
• E-Commerce

Promotion
• Individual Communication
• Mass Communication
• Brand Management
• Corporate Identity

As with any business you need to decide if the product you wish to sell online has a viable market. Once that is established a price has to be decided upon, taking into consideration all the costs involved in taking your product to market.

Then you will need a website, of course. For products, you may decide that an ecommerce website is the best solution.

The promotion of your products can then be achieved by a combination of methods including search engine optimisation, PPC, display advertising and social media marketing.

Online marketing may be the way of the future, but traditional marketing concepts can still have a place in your business.

Caroline Bell
SEO Advisor