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A very common question in Search Engine Optimisation is that of how long it should take for a page to cache. There is no exact answer to this question as such as every website is different, It could take a few days if your site isn’t updated very often or as i discovered last week on a personal blog of mine it could be as quick as 10 minutes.

Having information cached quickly by Google can be crucial, if you have a news story and you are the first to break it then you will rank well for that subject, if you are slow at releasing a story and someone releases it before you then there is less chance of making first page with it.

Social Media websites will get cached extremely regular, Getting your page on there will result in your new page getting cached quicker. If you use a platform such as wordpress then this will also notify google you have updated your blog. Take advantage of Twitter, there are many tools that will tweet your blog post which instantly gets put in front of an audience of millions.

Taking these few steps when you write a blog post or create a new page wont take very long out of your day but could make a difference.

*****Update*****

This blog post took 9 minutes to appear in Google (checked using the site command)

Gary
Senior SEO Developer

Writing regular, relevant content on your website will improve your site’s standings in Google. This means that you not only get more visitors, but your site will be looked upon as an interesting source of relevant information. This means that some searchers may visit your site again. But how can you give your site a nudge in the right direction when writing content?

Using relevant keywords in your articles is a good place to start. If you include relevant keywords in your articles; ones that your customers may be searching for, you may figure in their results. However this must be done in a natural way. It is no good just stuffing the keyword into the article multiple times and expecting Google to rank your site favourably. Google will know if you are trying to trick your way to number one. If you are finding it difficult to include a relevant keyword in an article then you are probably writing off topic, so you may want to reconsider the subject of your article.

Long tail search queries are another way that people may visit your site. When searching on the internet, people often use a string of three, four or five words. If you have phrases within your content that match these searches then you will rank more highly in Google. It may be difficult to try to second guess what people will type when searching, so what can you do? The simple answer is to add more content. If you have more content on your site then the probability that you match these phrases will increase, meaning that your conversion rate will increase also.

David Smith
Writer/Editor