It will not be good for your website’s SEO if Google lists your website as unavailable. This could happen if the Googlebot tries to access your website when your website is down due to some reason. If your website is down, then it may disappear from the Google index until it can be crawled by Google again. Down time could therefore cost you your ranking positions for your desired search terms. Even a short down time can affect your SEO efforts. In this case, an application for re-inclusion is not required as the Googlebot will keep re-checking it automatically.
As mentioned above, down time does affect your SEO. Here are a few points which can combat server downtime and its ill effects.
? Put an uptime monitor on your website and service provider. There are a few companies which monitor your website and servers and will inform you immiediately if anything is wrong.
? If your website goes down contact your host company immediately.
? Make sure that your domain name registration is up to date. It is better to purchase them for a longer period of time and you should respond to an expiry notification as soon as possible to avoid missing the deadline by mistake.
? Google webmaster tools are helpful to see the crawl errors for any page.
The point to remember is that even if your website goes down for just a short period of time it could cause you a great loss in terms of your SEO work.
Nadeem Hussain
NSEO E-commerce Developer
Posted in Search Engine Optimisation | No Comments »
Often people ask whether they should opt for organic search improvement or paid search investment. Here I will look at the pros and cons of both online advertising strategies.
Organic Growth (SEO)
The main advantage of SEO is that no matter how many people click on your listing there will be no charge. This is not however the case; with the complexities involved in getting your site optimized effectively it will need a large investment to ensure that your site is programmed correctly and has all the necessary links and updates to do well. SEO is definitely a long term strategy as it can take anything from six months to a year and a half to attain a high page ranking. So the large initial payment can take a long period of time to pay off. Luckily, the results can last for a few years however, with the changes in technology, new algorithms and constant evolution of Google, it is unlikely that it will continue to be such a long term investment.
Paid Search (PPC)
PPC is where the search engines generate the majority of their earnings. The main benefit of PPC is that advertisers can gain an immediate first page listing. Not only this, but the budget is set by the advertiser so it can be as little or as much as the business can afford. For these two reasons PPC is by far and away the best strategy for small or new businesses looking to make an impact online.
Adwords applications such as Tracking and Analytics are very useful to analyse campaigns. The tracking code particularly helps to assign conversion costs to specific ads and keywords. This allows ineffective keywords and ads to be axed, allowing the budget to be assigned to top performers.
In conclusion PPC is the most effective way to make a quick impact online. Though this can be expensive, through continuous optimization, the cost of conversions can be brought down and the campaign will become more and more effective over time.
SEO will always be the best long term strategy but run alongside PPC to maximize online exposure, allowing both strategies to complement each other. If my website reached a top listing in SEO I would still recommend having a low listing on PPC. If nothing else you?re preventing your competitors gaining a position on the page.
Tanase Rivers - PPC Account Manager
Posted in Pay Per Click | No Comments »
