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In the last few days seo and webmaster professionals alike have been noticing significant changes to the page rank of their websites. For example some of our own client’s sites have moved from page rank 1 to page rank 4. This recent page rank update has also seemed to create quite a stir in the webmaster community and many are unsure what to expect.

Although these updates are occurring our advice remains the same. Concentrate your efforts on building quality, unique and usable websites which people will enjoy coming to time and time again. At Just Search much of our emphasis is put on content. If you create new, fresh and exciting content people will visit your site time and time again. This should help develop a community atmosphere around your site and encourage natural link building, which of course Google loves.

You may also wish to review the quality of your code and ensure that it uses up to date techniques and complies with accessibility standards. Tidying up the quality of your code should make it easier for Google to crawl your sites and of course improve the overall performance of your website.

In essence there are many things you could look at but users should not get to hung up on page rank. Webmasters should concentrate on the quality of their site and making it relevant to the market within which they operate.

Mark
SEO Programmer

Does your website usability influence your search engine index rank? Do Search Engines favour good usability when it comes to website navigation?

Yahoo has indicated that search engines may look into the design elements of a website not just content based source readers. Yahoo has stated a long list of factors that should be considered when searching websites for good/ bad design practises. The compiled list includes 51 web page elements that can be analysed to determine usability and friendly navigation.

Below is a shortened list of testing requirements.
Total number of Links
Total number of words
Images that are not ad-based
Page area (content/image ratios)
Rows within tables
Total number of font sizes used
Page Weight

Creating analysis on the above data and informing webmasters of their website trends is a great idea. Consider the following

‘Your website has a healthy amount of traffic, your bounce rate is low but your sale figures are non-existent’ could this be due to poor design or bad navigation of your product range?

Even though Google already uses a similar policy Yahoo could now decrease its numbers of un-professional websites and help aid their search community by informing them of bad practises.

S.Whiston SEO Programmer