Latest Post

Recently the SEO world went mad because Google announced it was clamping down on paid links and with this it has now added an extra part to Webmaster tools to be able to report suspects of paid linking.

This is not something new for Google in 2005 they looked into Paid links and what they were doing to combat this, so firstly how can they detect paid links?

It generally falls into the following:

1. Links Labelled as Advertisements
2. Site Wide links
3. Relevance of Nearby Links
4. Advertising Location

So how do you generate links from your site if the above paid link methods are becoming discredited?

Well, directories are a good method, they keep relevance to a section within a site and don’t fall into any of the above, the next method of link building is traditional link baiting, this is where you encourage people to link to your site because there is something worth talking about, whether its a tool, article or something similar, this fits in with how Google wants the web to work and getting natural links this way can work out far cheaper than paying for links.

For further information on setting your website with methods of link baiting contact one of our SEO consultants.

Neil
Head of Organic Search

In our younger years we were all challenged by puzzles and in particular jigsaws. These involved picking sections piece by piece and putting them together to form a picture.

Within paid search we can see that this same philosophy is used.

In this case the jigsaw pieces make up the user journey. The journey starts with keyword searches, then ad impressions, then ad click through, then landing page visit, and finally conversion.

Just Search plays a key role in the users search journey and makes sure that the pieces all fit together to ensure a seamless journey.

Unfortunately for most businesses, a large number of users move to another site within 10 seconds of viewing the landing page. From this point on the jigsaw is incomplete and this means the time and money used to get the user at this point has been wasted.

Just Search recognizes this and makes sure that the jigsaw is completed by building relevancy and consistency within the landing pages.

Adam
PPC Consultant