Search engine optimisation and keyword text - April 27th, 2007
A lot of people have recently approached me asking about the use of keyword rich text in search engine optimisation and whether or not this is spam. In my opinion the answer is that it depends on how well laid out and written the text is. However, in the world of search engine optimisation, there are good keyword densities to have in the body text - they are believed to be somewhere around 2% for Google, and ~1% higher for yahoo.
On 12th March I wrote my blog on keyword spam and what it is, today I am going to write about two methods regularly used to generate such spam. There are a lot of people who regularly use methods like I am going to describe to generate web copy, however at Just Search we stay away from these methods, as they a). don’t work very well, and b). will get you penalised in the SERPs. I will then also detail the method we use to generate your content.
Naughty Method 1: A web program is sent out to spider the internet and scrape content of other websites, relating to your website, then take the content of the web page and add a high density of the keywords.
Naughty Method 2: A person searches for a keyword - find the website ranking first or second - and simply copy and pastes the content of those web sites into your web site, normally in the worst place they can find - simply ruining the look of your website, or worse still they set the font colour to the same colour as your background, causing a hidden text effect as well as keyword spamming.
Our Method: As a white hat search engine optimisation company, we spend time working with our clients to place content in a place where users can view it - using a variety of methods to help the text fit in with the web design, and with all of our methods, the text is always visible on page load.
Nathan Hall
SEO Programmer
