SEO Blog

Malware Warnings in Webmaster Tools - February 27th, 2007

Malware (also known as badware) is just a catch all phrase for viruses, adware or spyware. Google has recently added another tool to the already brilliant webmaster tools which lets webmasters know if they have any form of malware on their website, whether inadvertently or not. They have been working with StopBadware.org who are dedicated to irradiating all websites that either forces malware from the webpage, or allows users to download a program to do something, but as a side effect installs malware.

Sometimes malware on websites can be hard to spot. If your site has been hacked and is now installing malware on your user´s computers you might not even spot it. There may be that there is a 1-pixel iframe that point to a malware install script on another site.

Webmaster tools will also go one step further than just letting you know about it should you log into your tools. They will attempt to send an email to the webmaster of the domain, and will select likely aliases that might get a message through, such as webmaster or root, or similar.

This new section at webmaster tools is in addition to Google´s efforts to ban all domains that appear in the StopBadware.org´s malware list. So if your site has got a malware warning then your site is probably in immanent danger of being dropped. Google doesn´t actually use StopBadware in their webmaster tools, they just look at the site and try to intelligently guess if the site contains malware.

If your site has been blacklisted and you believe this is a mistake you can contact StopBadware through appeals at stopbadware.org.

Here at JustSearch our search engine optimisation programmers will look out for any issues regarding malware on your site, but as we include your site onto our webmaster tools account as a matter of course we are now more able to spot any of these errors.

Philip Norton
SEO Programmer

Listen to this podcast Listen to this podcast

Internet Marketing: Pay-Per-Click Fraud and a few small tips on how to avoid it - February 26th, 2007

Within internet marketing there is an increasing trend for people to use some form of advertisements on their website. There are many different approaches that can be taken in pursuit of generating revenue on your website, from affiliate marketing schemes through to pay-per-click traffic generation. Unfortunately whilst pay-per-click is first-rate at generating traffic to your website, it also has its downsides: fraud can occur through clicks where the visitor is only intending to generate revenue for either them self or someone they know and are not really interested in what is being offered.

3 tips to avoid potential click fraud:

  • Disable Google’s content network if you use Adwords. Google’s content network comprises of sites which display Adwords links for Google, for example any site which uses Adsense.
  • Target your advertisements better, for example, if you are a company offering only car loans, restrict your Adwords to only appear under the keywords car loan, through the use of the exact match operator ( [car loans] would give an exact match on keyphrase “car loans”.).
  • Set up conversion tracking, to find out exactly how many of your clicks convert into actual sales.

One other way of tracking click fraud is through Google analytics. It allows you to view visitors by geo filtering down to the source of the click, if many clicks are coming from one IP address or from a few IP addresses in a small region - it is highly likely that this could be down to click fraud.

Here at Just Search we can manage your pay-per-click advertising account, whilst also monitoring your account for any suspected click fraud.

Nathan Hall
SEO Programmer

Listen to this podcast Listen to this podcast