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Very happy with the level of support and customer service. Most important of all, Just Search has come up with the goods. Our chosen terms are highly ranked and as a result we are getting more enquiries.

Jonny Stoll
Director
Function Junction

Internal links can be a very powerful tool to your search engine optimisation campaign. Google treats every webpage as a single web page, and does not correlate them all as "part of a website". This is an important aspect to remember when designing your sites internal linking strategy. If your internal links are correctly optimised, you can naturally obtain many back links to your own pages! These internal back links can greatly assist in your efforts for higher rankings.

An important aspect to consider is the anchor text of your internal links, try to utilise your sites keywords within these anchor texts. Also try to take as many opportunities as possible to link all your pages together.
Make a standard footer for your site, which includes the most important pages of your site, again using the appropriate anchor texts.

Try not to forget about the usability of the site. Don’t over optimise your links, e.g.: using too many instances of a particular keyphrase. Your aim is to get an optimised site, whilst still getting humans to your site that can navigate and browse around with ease.

Paul Spreadbury
SEO Programmer