SEO Blog

CMS systems - Lack of Full Control - October 19th, 2006

Many websites, particularly complex sites and shopping carts, use Content Management Systems (CMS) to allow the site’s content to be quickly and easily edited, without the need for any HTML or coding knowledge by the user.

Whilst this can be great for developing powerful sites with ease, it can also provide headaches to web developers and SEO programmers.

CMS software often works with a set of page templates, from which it constructs the output content of your pages from database data. This provides a problem when wanting to customise content, or fix errors, in a way that the CMS does not permit.

Content wise, many CMS systems will not let you deviate too much from their specification.

In general CMS systems will not allow you full control over the HTML of your pages, and many will change any edited HTML back to it’s original state if you try to deviate from it!

Sometimes it is necessary to remove the index / home page from the CMS in order to render it as you wish, to make it SEO friendly and W3C valid for example.

Some CMS systems will let you do this, whereas others may not.

A possible work around for this is to take advantage of the “default document preference order” of your web server.

For example, a CMS written in ASP for Windows Server may produce its homepage as index.asp, but by creating a separate homepage as default.asp, your page will be served as the default document by your web server. Assuming that default.asp is higher up the default document list than index.asp. You can then link into index.asp as, for example, the shopping site front page.

Mike Irving
ASP Web Developer

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Google Penalties - October 18th, 2006

Checking for a Google penalty can be a difficult process. Often fluctuations in your rankings can be due to the regular changes in Google’s algorithms.

If you suspect that a Google penalty has occurred check whether there has been any recent Google algorithm changes/updates. If this is the case be patient and allow the system to fully update before panicking, usually your rankings will fall back into place.

If there have been no changes to the Google algorithm, then a Google Penalty may have occurred. The most severe of these penalties results in your site being removed from the Google Index, and having a PR of 0.

Find below some advice to help solve this problem.

  • Remove any spam - Remove over optimised content overloaded with keywords. Remove any hidden links or text which may be made invisible by using white text on
    a white background through CSS.
  • Linking to banned sites - Check if you are linking to any sites which themselves are banned. This can be achieved by typing “site:www.thedomain.com” into Google and checking whether the site is in Google’s Index.
  • Keyword stuffing - Check for keyword stuffing in the Meta structure and throughout the site e.g. alt tags.
  • Linking to bad neighbourhoods - Check you are not linking to any link farms or doorway pages.

Be aware that it can take up to 3 months to recover from a Google ban after your site has been corrected. To avoid obtaining any such Google Penalties it is best practice to adopt ethical and natural SEO.

Here at Just Search we will implement this for you.

Paul Spreadbury
SEO Programmer

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