Google has once again taken initiative from their think-tank, Microsoft. As with the dark side vs. the light side, the battle for paid link services has always been one that Google has dominated. That was until Microsoft included a simple feature into its new AdCenter service, dayparting.
Dayparting essentially allows users of the service to schedule what part of the day or week their ads will show. Giving an example that retailers may want to run more ads at prime times, such as lunchtime. The whole scheme is geared towards giving the retailer more control over their ads.
Surprise, surprise once Google caught wind of what MS was doing they have integrated their own version of dayparting into AdWords.
Along with localised searching dayparting will add yet another dimension to the behemoth that is AdWords.
Martin Vernon
Senior Programmer
Posted in Search Engine Optimisation | No Comments »
You may have come across many blogs across the internet, but have you ever thought about having your own? Blogs are a very useful way of creating fresh new content on your website, which if you have been reading our own blog over the period of the last few months, you will have learnt how important Google views newly, regularly, created content.
If your website displays new content every time Google’s robots visit your website, they are more likely to return more often, helping increase your natural listings with in its search engine results pages. You will notice that the Just Search staff writes a new blog entry every day, even when they are not work! We realise the importance of creating fresh new spider friendly content, so why not put a blog on your own website. Well we have found that most webmasters find it all a bit mind boggling, so why not give us a call so we arrange the implementation for you, along with a comprehensive search engine optimisation package.
Look forward to hearing from you
Ben Ashton
SEO Consultant
Posted in Search Engine Optimisation | No Comments »
