SEO Blog

SEO Hints and Tips - May 27th, 2006

Here is a quick list of SEO tips for anybody with a website.

1. Firstly take a look at Googles Webmaster Guidelines, This will advise you some of the do’s and don’ts of SEO.
2. When you are creating your pages make sure you have less than 100 links per page. One it does not make it easy for the browser and it also makes it hard for the Search engine robots. This also includes sitemaps, if you have more than 100 pages spread the sitemap over multiple pages.
3. If you are using a dynamic site, PHP, asp or others try to avoid URL’s that are not search engine friendly, also try and avoid letting the Search engine robots using session ID’s, otherwise each time your website is spidered another session ID is used.
4. Aesthetics V’s SEO, there are numerous ways to now get around the fact that you want a search engine friendly site that still incorporates graphics. Simply using CSS (Cascading style sheets) effectively can mean that you are not limited by your SEO process, text based image rollovers and background images which do not increase file size can all help to an effective SEO campaign.
5. Make sure you title and alt tags are accurate and descriptive to the page and image. Not doing this can mean that google will interpret some of your pages as inaccurate or even worse as trying to manipulate its results.
6. Final points; if you redesign your site and the page names change use a 301 redirect to channel previous visitors both browser and SE spiders to the new page. The countless times I see good working sites ruin there listings by changing vital parts of the site which they were unaware there SEO campaign required.
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Neil Walker
Technical Director

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Google your PC - May 26th, 2006

Google have just signed a deal with Dell, the number one computer manufacturer, to supply Google’s patented search software with its standard desktop package.
This, quite understandibly, will deal a big blow towards Microsoft, who for the past decade have pretty much controlled what gets installed on new computers, and as Google have said quite openly “this is only the start of things to come”. I personally am quite looking forward to the new tools that Google come up with.
What with the previous free (a word that Microsoft dont seem to understand) software that Google have provided for every one of its users (Google Earth, the Google tool bar and the desktop search to name but a few) I am interested to see what they will be providing.

Dell’s spokesman, Jess Blackburn said “We’re doing this because we feel the tools will help the customers search and organize digital information quickly and easily right out of the box”. And rightly so, not all internet users are clued up on all the cool plugins available that make organising and finding your data easier and quicker, and I think it is about time that this sort of thing is supplied as standard with family computers.

The word at the moment is that the software will give its users the ability to not only search the web for information, but also the computer’s hard disk or local network. And as this will all be done under one roof and inside the same piece of software, this will open the Google internet search up to even more traffic. A prospecting idea to all SEO companies and a move in the right direction for internet marketing.

Tom Tong
Designer / Programmer
Just Search Ltd

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