SEO Blog

Hints on developing sites for different web browsers - April 28th, 2006

Following on from Tim’s blog yesterday on the technical differences between web browsers, I will now give a few tips on cross platform site development.

Far too many developers get into the habit of testing their web pages in one browser. Being a Mac user, I have found it extremely important to check how things look on windows based PCs in both Firefox and IE as well as OSX’s Safari. As many developers will know, they all handle default settings differently.

Make sure you remember to define where you want things to sit inside a table cell. Don’t leave the alignment settings as default. Safari and Firefox will display (as default) a left alignment, however IE defaults to a center alignment.
Be sure to set the horizontal and vertical alignment settings to a defined position as the last thing you want to have to do is sift through countless web pages making adjustments that could have been done at the start.

Don’t forget about image borders. Unless, like me, you generally use CSS to insert images (unless working with dynamic image placement) you must remember to set the border settings to “0″, otherwise (again) IE will display a default border around any images you have forgotten to do this with.
You can imagine what it would do to a menu built from nested images!

Using text in your web pages is a necessity, so make sure you view your web page on all platforms, using as many different browsers as possible as text size is displayed differently across all of them. You can get round this by giving your text a defined point size, such as “12px”. However, you will fall down on accessibility levels as the browsers visual impairment settings will have little effect on increasing the size of the text in relation to the rest of it.
You can use text sizes as small, medium, large, etc… all you have to do is bare this in mind when putting your design together and build your site carefully around it.

When we build sites at Just Search they are built to work with our optimisation programme. We have to ensure our sites look correct across all machines as part of our web service is to get as much traffic as possible to the site. What good is a website that gets 2000 visitors a day due to exceptional listings in the search engines when it doesn’t display properly in IE?

We aim to get all of our sites to work to full efficiency in all browsers as to fit with our business ethos and SEO expertise.

Tom Tong
Web Developer
Just Search Ltd

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The point of SEO - April 25th, 2006

Choosing the right keywords is crucial for maximising the benefits of SEO but is something that people often get wrong. Perhaps this is because people lose sight of the real purpose of SEO. If you own an internet business you will want to get on the first page under popular keywords, but this is just a means to an end. The real objective is to generate relevant traffic to your site and ultimately to generate more sales.

In many cases, aiming for the most commonly searched phrases is a mistake. People often target phrases that are too ambitious for their site’s current status, and get nowhere near the first page of any search engine. A much better tactic would be to target something that is specific to your site but can be achieved in a relatively short space of time. Then, concentrating efforts into offpage optimisation with strengthen a sites status and allow for more generic search phrases. The top and bottom of a search engine’s first page are very different in terms of the amount of traffic they generate, and this should always be considered. It is often more beneficial to be at the top of the page for a specific keyword that gets 500 searches a month than at the bottom for one that gets over 1000.

Dave Stewart
SEO Consultant

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