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It happens so often in the search engine optimisation industry that clients demand very difficult keywords for their marketing campaign. It happens more often though in the case of brand new websites with no page rank, back links or cached pages in the search engine engines. An example of this maybe a new loans website, where the owner wants to target keywords such as; loans, unsecured loans or homeowner loans. Well if you have been reading the blog entries on this website in the past, you will understand that these phrases are pretty much impossible, if the client wants to see results within 3 months, as so many do. The only way to get listings within this time frame would be to have a best friend who works for google, or a very high PPC (pay per click) budget, as these terms command very high bids. I wouldn’t be surprised if natural first page listings for key phrases relating to the loans industry took 3-4 years or maybe even longer.

A better idea for a new website is to target much less generic phrases such as; “cheap home owner loans” or “best loan rate uk”. Don’t get me wrong, these key phrases are still highly competitive and difficult to achieve, but at least they are easier than the phrases listed above. You need to remember that these phrases still receive many searches each month, although they are no where near in terms of searches for “loans”. They are still searches however, where the user is requesting loan specific information.

If you would like help with choosing the best keywords for your internet marketing campaign, give one of our sales advisor’s a call on 0845 121 1194.

Ben Ashton
SEO Consultant

Google is constantly advancing how its search engine works and the service it provides. We have recently noticed that Google now has a list of Search Features that are keeping the search engine fresh to make sure they stay the worlds No. 1 Search Engine.

Latest tools available are detailed fully here http://www.google.com/help/features.html they enable browsers to do more with a single search. Try typing in “movies” or “showtimes” it displays a new search box asking for your postcode. If you then type in you post code it will give you a list of Movies and the cinemas in the area which are showing them. There are many sites which will become redundant as they used to show information about cinema time etc.

What becomes apparent with a Feature like this is how Google can manipulate the results. And the big question is how far is Google going to take this? Google is the king of Natural Search and Organic listings and how it displays them is what makes Google, Google. However what else do Google have in the pipeline?

Restaurant Search? All Restaurant directories now become obsolete; or similar industries like hotels and accommodation. So how will this affect Just Search and the whole Search Engine Optimization community?

In the short term it just means that certain areas of client will be faded out as they will not require Optimisation. For SEO as a whole I am not worried. Google has got so large because of its roots around Natural Search. If Google were to move towards all Sponsored listings I think one of the other Search Engine or one of the New immerging search engines like http://www.kartoo.com will take of the role as leading Search tool , but Why?

The reasons why are simple, people like to have freedom and a Search engine that only uses Paid or sponsored websites takes away the freedom of the web.

We shall see how thing evolve.

Neil Walker
Head of Internet Marketing.