Geo Graphical Location and Promotion - January 28th, 2006
So how does Geographical location affect Search Engine Promotion? It is obvious that a .co.uk domain name will appear in a Google UK Search; however this is not always the case. Why? Google is UN like the other search engines and will base a domains location on, not only on the ending eg: .co.uk but also the server location. If you are hosted in Germany then this restricts the chances of your site performing in the UK search listings.
There are some complex algorithms that work out where to place a site but it has been alleged that if a website has more links pointing to it from a specific GEO graphical location once the percentage of links are higher in one location than another Google is alleged to consider the site to have a similar location.
So what are the results for SEO? - If you are an International company this is good because as you build up world wide links this enables your company to step out of the localised market.
If you would like us to check you server location and other statistics about your site we are always happy to advise a client on what is wrong with their website.
Neil Walker
Head of Search Engine Optimisation
