What’s the difference between SEO and SEM.? The main points that show the difference between SEO and SEM is the Optimisation and Marketing. Marketing is turning your clicks into buyers. This is done by how you word your pages and how you sell your products. Optimisation again relies on words and content but where marketing appeals to the users, Optimisation appeals to the Search engine spiders.
So we have to find the relationship between them. A good SEO and SEM programmer will get a high click to buy ratio. Where as a Good programmer in SEO may get a site many hits they may not turn those hits to buyers.
Here at Just search our main aim is SEO however every client we have on our books gets our Search Engine Marketing Consultancy so that they can achieve the best results for their website and business.
Neil Walker
Head of Design and Activations.
Posted in Search Engine Optimisation|No Comments »
If your new to the SEO process then below are a few explanation of terms you might read or hear relating to SEO:
Search engine
A Search engine is a web site designed to show visitors a list of websites that relate to a given search term.
Search engine marketing (SEM)
Search engine marketing also known as (SEM) are the strategies and tactics used to increase the amount of buyers your site receives.
Search engine optimisation (SEO)
Search engine optimisation (SEO) refers to the strategies techniques and tactics practised to improve a websites status and listings in the Search engines under a given search term.
Search engine results pages (SERP’s)
Search engine results pages are the pages in the search engines. E.g. if you are on the first page of the SERP’s, then for Google you will be in the top ten results.
Search term
Search terms is the selected key phrase or terms that you would use in a search engine to find a list of site appropriate.
Search term popularity
Search term popularity refers to how many times other browsers are searching for a selected search terms. The use of this is to find terms that will generate traffic.
Keep checking our blog for more SEO terms.
Neil Walker
Head of Design and Activations
Posted in Search Engine Optimisation|No Comments »
