SEO Blog

Case Sudy: Google Impossible Achieved - November 24th, 2005

We recently signed up a client by the name of Viceroy Coaches. He actually signed up months before with our SEO programme however the original designers would not release any of the code that we required to Optimise the site and even with access to the code on the designers server there were many restrictions and so after discussion with the client on this subject and even considering that the clients site did have a page rank of 3 it was not a decision we would normally take to buy a brand new domain name, However this time we did.

The Impossible Achieved:

So we bought the domain name of: www.viceroy-coaches.co.uk as apposed to the original site without the hyphen. Now this domain was bought fresh if you have a look at the whois for the site it advises the following information:

Relevant Dates:
Registered on: 28-Oct-2005
Renewal Date: 28-Oct-2007

So a Brand new domain name registered on the 28th October 2005 and today’s date is the 24th November 2005 - that’s 27 days! And the results are as follows:

That’s right First page listings for Google, Msn, AOL, AltaVista. Now we had to copy the original look of his website but we completely redesigned the code to valid HTML. Changed the content completely so that not to be dubbed a duplicate site by google. Then added our SEO techniques. So 27 days for first page listings in Google after buying the domain name and not using any external site to link to the new domain. That’s impressive, or at least we think so. We do agree that some of the client’s terms are not the most sort after however he is aware that we will help build his page rank and once the site has some page rank he will see all his listing on a front page for all the search engines.

This is no marketing scam - Check the whois of the site; Check what sites link to Viceroy and what sites even mention its name, None - This pure natural optimisation, and once our link schemes start to be picked up our client will have a successful website.

Neil Walker
Head of Design and Activations.

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Triangle Links - November 22nd, 2005

Following the Jagger update, many SEOs believe that reciprocal links have been greatly devalued, to stop reciprocal linking being used as a strategy to build PageRank. However, this has inevitably lead to greater interest in “triangle links”.

Triangle links are effectively the same as reciprocal links, but with three sites instead of two. Site A will link to site B, site B will link to site C, and site C will link to site A. This ensures that everyone receives a link (and increase in PageRank), but the links are not seen as reciprocal.

There are a number of problems though. If there are more sites involved, the chain is more likely to collapse, and it will be harder to form these relationships. Also, It seems likely that Google would have the foresight to see this one coming, so whether it will work or not remains to be seen.

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