web site promotion - July 7th, 2005
Web site Promotion
The Internet has reached a new era, users are more precise with their searches, Some keywords are typed in to the search engines and then refined to more specific less generic searches. This is useful when thinking about web site promotion. This is because sites other than market leaders or established sites can compete for the other phrases being used for web site promotion.
Web site promotion can be confused with Search engine optimisation
There are fundamental differences between web site promotion and search engine optimisation. Web site promotion is the practise of promoting your website through marketing techniques both on and off your website. Submission to directories, banner adds, link schemes and other methods to get your company name or brand in the public eye this can even include radio and television marketing.
Search engine optimisation is the practise of getting your web site better listing in the general listing of the search engine. web site promotion and search engine optimisation do have many commonalities however they are separate entities.
